ArcPointLabs.com – National Multi-Site Rebuild
Re-engineered a national franchise’s online ecosystem from the ground up, transforming a patchwork of independent websites into a unified, scalable platform. The rebuild introduced modern search, mapping, and coupon tools—streamlining both the end-user experience and the internal management workflow. The result was a powerful, future-proof multisite foundation capable of supporting rapid franchise growth and consistent nationwide branding.
Scope
Complete rebuild of a national healthcare franchise website network, consolidating over 100+ individual sites into a centralized, scalable WordPress multisite system.
Deliverables
- Architected and deployed a WordPress multisite environment with location-specific subdomains
- Integrated Google Maps API for a custom lab locator with distance-based search
- Developed a coupon management system with per-location tracking and analytics
- Implemented shared content modules and cross-site search powered by ElasticPress
- Handled content migration, DNS mapping, and performance optimization across the network
Impact
Unified a previously fragmented web presence into one cohesive, easily managed platform. Simplified location management for non-technical users while enhancing site speed and brand consistency.
Result
Improved user experience through faster, accurate location results and simplified navigation. Significantly reduced long-term maintenance costs by consolidating 100+ separate codebases into one shared, modular architecture.